ALL HAIR IS WELCOME
10 collections for every hair type!
Here at amika, all hair is welcome. Our 10 unique collections were created with various strengths to ensure we are all-encompassing when it comes to different hair types, textures, and styles!
Shampoo & Conditioner
Looking for your perfect shampoo + conditioner? Wash your way - we've got something for everyone.
hydro rush intense moisture shampoo
WHAT IT IS
rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating shampoo gently cleanses and drenches hair with 3x more hydration*. *clinically proven, shampoo + conditioner when used as a system.
WHY IT’S SPECIAL
drench your hair with 3x more hydration* with hydro rush intense moisture shampoo. immersed in potent + natural ingredients, this shampoo gently cleanses while resulting in long-lasting moisture.
normcore signature shampoo
WHAT IT IS
our normcore signature shampoo that gently cleanses all hair types.
WHO IT’S FOR
fine to medium hair types 1-2c
WHY IT’S SPECIAL
it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo is great for hydration + results in clean, soft + shiny strands.
bust your brass cool blonde repair shampoo
WHAT IT IS
this ultra-violet shampoo tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair.
WHO IT'S FOR
all blondes, grays, and silvers 1-4c, + high porosity hair
WHY IT'S SPECIAL
wash your way to a brighter + healthier looking blonde! packed with bond cure technology, quinoa protein, plant butters, and ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong.
the kure bond repair shampoo
WHAT IT IS
a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.
WHY IT'S SPECIAL
build a bond that lasts! this shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.
