Aveda
"OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD."
- HORST RECHELBACHER, FOUNDER
Aveda Shampoos
Powered by nature and inspired by the ancient healing principles of Ayurveda, every Aveda shampoo nurtures your hair and wellbeing.
Our plant-infused range has different formulas to nourish every strand—straight, wavy, curly or coily—and every hair condition—thickest to thinning,
color treated, oily, damaged or dry. From aromatic clarifying shampoo to dry scalp shampoo to shampoos for oily hair, there’s an Aveda best shampoo for you.
Known as the best smelling shampoos, our pure-fume™ aromas fill the air, infuse your hair, and awaken your senses.
All Aveda professional shampoos are cruelty-free, not tested on animals.
Shampure Shampoo
Gentle shampoo cleanses and provides weightless nourishment, making it perfect for everyday use.
Be Curly Shampoo
Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
Rosemary Mint Purifying Shampoo
Purifying shampoo gently clarifies hair, leaving it feeling squeaky clean, reset and shiny.
Smooth Infusion Shampoo
Gently cleanse and create a smooth new surface on your hair with our exclusive plant infusion blend derived from certified organic aloe, maize and guar bean. Significantly reduce your frizz and unwanted wave.
Aveda Conditioners
Boost the botanical benefits of your Aveda shampoo with its perfect hair conditioner partner.
Feel what the best hair conditioners with naturally derived oils and butters can do for your hair.
Aveda tip: hold hair hydration with a leave-in conditioner!
All Aveda conditioners are cruelty-free, not tested on animals.
Rosemary Mint Weightless Conditioner
Weightless conditioner helps prevent tangles and static while leaving hair full of body and shine.
Shampure Conditioner
Keep it simple with shampure™ —a lightweight conditioner for everyday use. 98% naturally derived.*
Be Curly Conditioner
Condition your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
Invati Advanced Thickening Conditioner
Instantly thickens thin and thinning hair and delivers weightless conditioning to help protect the hair from breakage. Helps strengthen hair from roots to ends with naturally derived amino acids.
Aveda Styling
The go-to styling products of our Aveda artists and stylists to prep and protect, add texture, define, straighten hair and intensify curls.
Powered by botanicals and these high-performers help you look done, or seriously undone, depending on your day or personal style.
Multi-hold hair sprays, weightless hair wax for stay-put hold, hair texturizer crèmes to tousle or piece, hair volumizers for height and full body,
hair tonics and styling gels…all good for your hair. Work them in, spritz them on, style and go!
Be Curly Curl Enhancer
Styling cream that helps define and intensify natural curls and waves by fighting frizzy hair and adding shine.
Nutriplenish Curl Gelee
Hydrates, define and elongates coils, curls and waves while nourishing with nutrient-powered superfoods packed with hydration. Infused with nutrient rich superfood complex mango butter, organic coconut oil and organic pomegranate oil delivers nourishing moisture and shine while styling. This hydrating curl gelée provides the flexible hold of a gel enriched with the nourishment and moisture of a lightweight conditioner.
Heat Relief
97% naturally derived*, protects hair from heat during restyling. Instantly conditions dry hair to add softness and shine. Infuses hair with calming shampure™ aroma.
Be Curly Style Prep
Pre-style treatment creates the perfect foundation for curly hair styles. Detangles, moisturizes and defines curls as it seals the cuticle, taming frizz all day.